“SEM II: Join the Evolution” - Summary
The Center for eBusiness and Advanced IT (eBizITPA) provided an exceptional search engine marketing (SEM) conference on December 6, 2007 at the Ambassador Marriott Hotel in Erie, PA. SEM is a powerful strategy for driving traffic to your company website and ultimately increasing company revenue.
Below are several free and informative online SEM tools that will aid in constructing more marketable websites with increased visibility on search engines:
SEM Tools:
1. Cascading Style Sheets (CSS)
Visual website style with advantageous SEM capabilities. CSS style breaks a website into 3 sections and directs bots to search website content first.
- Zen Garden - http://www.csszengarden.com/
2. Search Engine Optimization (SEO) - SEO toolkits:
- Trellian - http://www.trellian.com/
- Webconfs.com SEO Toolset - http://www.webconfs.com/
3. Link Building – More SEO tools, ideal for link analysis:
- Seobook - http://tools.seobook.com/
4. Analytics – Provides analytical data on a website’s visitors:
- Google Analytics - http://www.google.com/analytics/
5. Domain Searches – Provides domain name searches and suggestions:
- DomainTools - http://www.domaintools.com/
The following lists several Social Media Sites which provide additional online marketing channels for companies. Social Media Sites are great ways to establish links to your company website, ultimately increasing your websites visibility on the Web.
Social Media Sites:
1. Bookmarking Sites – Allow users to bookmark websites online:
- Del.icio.us - http://del.icio.us/
- StumbleUpon - http://www.stumbleupon.com/
- Reddit - http://reddit.com/
2. Media Sharing Sites – Allow users to view media:
- YouTube - http://www.youtube.com/
- Flickr - http://www.flickr.com/
- Yahoo! Video - http://www.yahoo.com/
3. Content Syndication – Allow users to post press releases online:
- Newsvine - http://www.newsvine.com/
- Digg - http://www.digg.com/
- Tailrank - http://tailrank.com/
