newline Creations - Erie, PA

Portfolio

  • Mercyhurst College - Corry Campus Website

    Website Design: Premium | Member-based Organizations

    corry.mercyhurst.edu

    Mercyhurst Corry

    Mercyhurst Corry has been educating students in Business Administration for more than 25 years. Located in Corry Pennsylvania, the college offers an associates degree program in Business Administration. It is also one of four Mercyhust campuses in the Erie area, in which many of the Web sites were designed and developed by the newline Creations team. The college offers the convenience of a local education for Corry natives, while also providing the option of completing a bachelor's degree in business administration at Mercyhurst Main Campus. What's more is that Mercyhurst Corry offers flexible class schedules and is 40% less to attend than the Erie campus.

    Together with Mercyhurst Corry, newline Creations designed and deployed the Web site with the ProWebsite Content Management (CMS) platform. The design enables the staff of Mercyhurst Corry the ability to make real-time updates to their Web site directly from their browser. Without additional software or any knowledge of HTML, Mercyhurst Corry eliminated its need of relying on internal IT resources to make their Web site updates. "Much like the other Mercyhurst projects we've [newline Creations] undertaken, it was important to ensure that the brand image for Mercyhurst Corry was consistent with the rest of Mercyhurst College," concludes Oto Hlincik, senior business analyst, newline Creations.

  • Mercyhurst North East Campus Website

    Featured | Website Design: Premium | Member-based Organizations

    northeast.mercyhurst.edu

    Mercyhurst North East

    Mercyhurst North East, founded in 1991, sits on the shores of Lake Erie in the heart of the largest Concord grape-growing region of the world. The college offers 28 academic programs, including 21 associates degrees, and seven certificates. Three hundred students live on-campus, while nearly 1,000 students are enrolled at the college. It is one of four Mercyhurst campuses in the Erie area, in which many of the Web sites were designed and developed by the newline Creations team.

    As stated on its Web site, the purpose of Mercyhurst North East is clear: to provide an accessible and affordable education, while preparing students to successfully manage future academic, career, and life challenges. To relay this purpose clearly to prospective students, Mercyhurst North East turned to the expertise and experience of newline Creations. "newline Creations continues to provide Mercyhurst with premium Web design services at an affordable price. We've provided Mercyhurst with the tools [ProWebsite CMS] and training to articulate the vision of each college," says Oto Hlincik, senior business analyst at newline Creations, and alumni of Mercyhurst College. "Another important aspect of the North East design is that the branding had to be consistent with Mercyhurst College, while also retaining the unique identify of Mercyhurst North East," explained Hlincik. newline Creations accomplished all of this as they did with the Mercyhurst Archaelogical Institute (MAI), Mercyhurst West Campus, and the Mercyhurst Corry Campus Web site re-design projects.

    To deliver on Mercyhurst North East's purpose, newline Creations implemented the ProWebsite Content Management System (CMS) platform coupled with several customized add-ons. The final design enables the staff of Mercyhurst North East the ability to make updates to their Web site directly from their browser. The functionality of the ProWebsite CMS platform was invaluable to Mercyhurst North East as it eliminated the need of relying on internal IT resources to make Web site updates. Without additional software or any knowledge of HTML, Mercyhurst North East can continue to update their web presence for many years to come.

  • Weiss Earley Landscape Design & Construction

    Featured | Website Design: Standard | Small Business

    www.weissearley.com

    WeissEarley Landscape Design & Contracting LLC

    WeissEarley Landscape Design & Contracting LLC is a full service landscape design, build, and maintenance company offering service throughout Northwestern Pennsylvania. Owners, Charles Weiss and Jason Earley bring 35 years of combined experience in landscape design and contracting. With a keen eye for detail, the owners of WeissEarley wanted to roll-out an informational Web site that succinctly portrayed the quality of its landscape services. Having designed over 200 Web sites, newline Creations brought the desired experience to deliver on that expectation.

    Together with the owners of WeissEarley, newline Creations designed and developed an informational Web site for WeissEarley that provides prospective customers with a comprehensive overview of its landscape design, construction, and maintenance services. The Web site shines a light on the organization’s Organic Alternative, which aims to decrease or eliminate the use of synthetic fertilizers and pesticides in lawn care. "The new Web site provides the prospective customer with the necessary information to make an informed decision," explains Matt Angerer, consultant, newline Creations. "The owners of WeissEarley articulated the vision for the Web site while we [newline Creations] offered up suggestions to make use of valuable information and provide actionable information upfront," adds Angerer.

    One example of of this would be the oversized buttons on the left-hand side of the Web site with the Organic Alternative button contrasting the others in terms of color. "Based on industry research coupled with the constant media attention around eco-friendly organizations, we recommended to WeissEarley that they provide us with more information to support its Organic Alternative," explains Angerer. Known as a 'Call to Action' in Web design lingo, the top-level positioning of the Organic Alternative button on the main page was no accident. "Everybody from retailers to landscape design contractors are 'going green' from what I've noticed. In fact, according to recent research, people are more inclined to do business with eco-friendly companies and we tried to work this fact into the design concept for WeissEarley," concludes Angerer.

  • Girl Scouts Western Pennsylvania - Online Shop

    E-commerce | Featured | Website Design: Premium | Member-based Organizations

    www.gswpa.org/shop

    Girl Scouts Western Pennsylvania Online Shop

    Girl Scouts Western Pennsylvania, founded in 1912, offers remarkable opportunities for girls to develop positive values and to contribute to their communities. The organization is well known for building girl's confidence, courage, and character -- ultimately translating into responsible citizens, thinkers, and women leaders throughout society. In addition to their famous Girl Scout Cookies, the organization offers over 900 products to its members. Its family of products crosses many categories, including: Daisy, Brownie, Junior, Cadette, Senior & Ambassador, Volunteer & Adult, and more.

    Having 12 Brick 'N Mortar store locations in Pennsylvania, Girl Scouts Western Pennsylvania sought the expertise of newline Creations to re-design and develop its "13th store" -- Girl Scouts Western Pennsylvania Online Shop. "The staff needed to manage the online store inventory and product information in real-time. The ProWebsite CMS solution enables them to do just that," explains Oto Hlincik, senior business analyst, newline Creations. The Girl Scouts Western Pennsylvania came to newline Creations with a wish list of enhancements to the existing Online Shop's e-commerce functionality.

    As Northwestern Pennsylvania's leader in e-commerce Web solutions, newline Creations designed and deployed a myriad of e-commerce tools to drastically improve the Online Shop. Together with Tungsten Group, a creative partner of newline Creations, the "13th Store" was launched March 12th, 2009, which coincidentally marks the Girl Scout's birthday. The newly re-designed Online Shop features an arsenal of powerful e-commerce tools, including:

    • ProWebsite + CMS content management system
    • Premium Website Design
    • PayPal PRO for Real-Time Payment Processing
    • Drop-down Navigation for Main Categories
    • Multi-categories System
    • Best-selling Products
    • Featured Products
    • Cross-selling
    • In Stock / Out of Stock
    • Sale Prices
    • Product Options (e.g. Sizes, Colors, Etc.)
    • Advanced Search Capability
    • Shopper Account Management

    Click here for more information on newline's Web E-Commerce offering.

  • Goldsteins Furniture & Bedding

    Portfolio | Featured

    www.goldsteins.com

    Goldsteins Furniture & Bedding

    Goldsteins Furniture & Bedding, founded in 1906, carries a vast collection of quality furniture and bedding. With 50,000 loyal customers, Goldsteins Furniture and Bedding has been a staple to its local community for over 100 years. However, Goldstein wanted to ensure that its commitment to customer service transcended the brick and mortar of its showroom. It sought the expertise of newline Creations to maintain customer loyalty while providing an equally enjoyable experience via its Web site.

    "The new Web site provides the viewer with more useful and actionable information upfront," explains Owen Roth, project manager, newline Creations. "One example of this would be the prominent buttons found under the 'Plan. Purchase. Impress' tagline that the newline Creations team crafted," adds Roth. "All of this is built into the Web site template, and can be accessed from any page," explains Roth.

    As an added feature, newline Creations ensured that Goldsteins is ahead of the technology curve by setting it up with a Viddler.com account to swap out streaming promotional videos on the Web site. "Viddler makes it easy to upload and store video files," adds Roth. "The videos automatically convert to flash format -- keeping the file type and size consistent," explains Roth.

    What's more is that the newly designed Web site includes a section for current promotions, ensuring that potential customers are kept abreast. A promotional section on any Web site helps drives traffic into the store in addition to enticing customers to purchase online. In order to drive traffic to the stores, however, its also important to provide the customers with a visual map to quickly locate the many locations. newline Creations implemented an add-on that allows customers to quickly and easily identify the nearest store location.

    One last example that ensures customer satisfaction in the store and on the Web include a built-in Icovia space planner. "The built-in Icovia space planner allows for users to model and organize the room in their home," explains Roth. "It makes it easy to know what fits where!" concludes Roth.

    As a result of the newly designed Web site, Goldstein's online presence has drastically improved. The logical structure of the newly designed Web site allows for easy navigation, while the advanced features (e.g. streaming video, space planner, and promotional section) provide customers with the necessary tools to research their purchase before making their way to the store. After all, according to recent research, two-thirds of online shoppers carry out internet-based research about retailers before making a decision, yet only half of retailer actually monitor their own reputation. Make sure your on the winning end of the equation with the expertise of newline Creations.

  • Mercyhurst Student Government

    Portfolio | Featured | Website Design: Standard | Member-based Organizations

    msg.mercyhurst.edu

    Mercyhurst Student Government

    Mercyhurst Student Government (MSG) is the voice of the student body to the administration and faculty of Mercyhurst College. Three years ago, MSG unveiled its first Web site. Its purpose was nothing more than to create better awareness of the organization. "Our previous Web site was a place on the Internet that you would visit once, quickly inform yourself, and never come back," notes Mihailo "Mixa" Jovanovic, public relations coordinator, Mercyhurst Student Government. "We wanted to change that! With the technical support of newline Creations, the freshly re-designed Web site of the MSG will become the ultimate source of information for 'Hurst students -- in addition to faculty and administrators," explains Jovanovic.

    MSG sought the expertise of newline Creations to deliver on Mihailo "Mixa" Jovanovic's vision for an improved Web site. "The MSG Web site designed by the newline Creations project team is truly unique," notes Oto Hlincik, senior business analyst, newline Creations. "One feature I find particularly appealing is the theme across the Web site," explains Hlincik. "Louie Laker, the school's mascot, randomly appears to ease the text-heavy parts of the Web site. A central theme works well for organizations like MSG," concludes Hlincik.

    What's more is that the newly designed MSG Web site offers a user-friendly interface with innovative features such as a calendar of events, a slide show, Senate directory, and an anonymous Lettuce Hear Your Beef comment box. Overall, the new MSG Web site is the continued effort of taking a more active approach when it comes to informing students on what their student government is accomplishing for them -- in addition to advertising different events on campus. The entire Web solution includes the following newline add-ons and modules:

  • Mercyhurst Archaeological Institute

    Portfolio | Featured

    mai.mercyhurst.edu

    Mercyhurst Archaeological Institute

    Mercyhurst Archaeological Institute (MAI) is a teaching, traditional research, and applied research working group composed of staff members from the Anthropology/Archaeology, Applied Forensic Sciences, and Geology departments at Mercyhurst College in Erie, Pennsylvania. MAI conducts archaeological and related field work all over the United States, Europe, and the Near East. Through year round activities, students have access to a wide variety of research opportunities in diverse environmental, topical, and chronological settings.

    In an effort to attract talented students to the program, MAI sought a Web Design and IT solutions company with the necessary expertise to deliver on an educational Web site that accurately portrayed the quality of the institute. Additionally, MAI expressed its desire to not only attract prospective students, but to also provide an informational resource to current students, faculty, alumni, and contracted service providers. With MAI's vision in mind, newline Creations conducted several collaborative "brain storming" sessions to land on the best approach. "In meeting with key MAI personnel, we discussed various options for 'shining a light' on key features of the Web site," explains Oto Hlincik, senior business analyst, newline Creations. "One example is the 'call to action' image on the main page for prospective students," adds Hlincik.

    A call to action entices an end user to take action. With MAI, prospective students can apply to the program online -- eliminating the tedious and manual-intensive paperwork often involved in applying to a college or university. As a long-standing client, Mercyhurst College sought the expertise of newline Creations to design, build, and implement a highly flexible web solution that enabled updates to any page right from a web browser. With newline's proprietary platform, ProWebsite + Content Management System (CMS), specific Mercyhurst personnel have complete control of their Web site -- without additional software or any knowledge of HTML. "Our ProWebsite + CMS solution delivers a highly adaptable foundation for any university or college Web site. newline's success with Mercyhurst College is one example of our customized solutions for higher education," explains Hlincik.

    The new web solution at Mercyhurst Archaeological Institute also includes certain newline Creation's add-ons and modules for enhanced functionality. They include:

  • The Rage Salon & Boutique

    Portfolio | Featured

    www.theragesalon.com

    The Rage Salon & Boutique

    The Rage Salon & Boutique provides an experience designed to beautify, relax, and rejuvenate the whole person. Customers can find serenity in its private and peaceful atmosphere of simple elegance. With this, the salon provides its customers with the latest styles and trends in hair, skin, and nail services. Together with MartinGroup, a strategic design partner, The Rage Salon & Boutique sought the expertise of the newline Creations team to design a Premium Website Design with customized forms-based functionality.

    "The Rage Salon project was brought to us by our strategic partner, MartinGroup. Together with MartinGroup, newline Creations designed, developed, and implemented a Premium Website Design that includes customized forms-based functionality," explains Oto Hlincik, senior business analyst, newline Creations. The customized forms-based functionality allows customers to schedule appointments, order gift cards, or simply contact The Rage Salon via the Website.

    Additionally, the Website provides potential customers with a graphical representation of each product line and service offering provided by the company. For example, specific information is made available to customers regarding hair techniques such as chemical straightening.

    What's more is that customers can also view both thumbnail-sized and enlarged images of specific accessories that the salon carries. "The overall design and feel of the Website truly reflects the salon's vision of providing the customer with an experience that beautifies, relaxes, and rejuvenates the whole person. Together with MartinGroup, we were able to deliver on that vision and provide The Rage Salon & Boutique with a stylish design that embraces the company's culture," concludes Hlincik.

    The new solution included a premium graphical design with specific add-ons:

  • USDA Pennsylvania Wildlife Services

    Portfolio | Featured

    www.pawildlifeservices.org

    USDA Pennsylvania Wildlife Services

    USDA Pennsylvania Wildlife Services (WS), a unit of USDA's Animal and Plant Health Inspection Service (APHIS), assists in solving problems that are created when species of wildlife cause damage to agriculture. WS is committed to the well-being of environment and wildlife by acting as a protective buffer between wildlife and people. Previously, the USDA Pennsylvania Wildlife Services lacked a Website. WS sought the expertise of newline Creations to design, build, and deploy a Website to accomplish a myriad of organizational goals.

    First and foremost, the complete lack of an online presence put the USDA Pennsylvania Wildlife Services at a significant disadvantage. It couldn't communicate effectively with the Pennsylvania community at large. "A standard Website was the first step in overcoming the communication problems experienced by WS," explains Owen Roth, project manager, newline Creations. "Previously, WS didn't have the ability to post educational documentation or communicate efficiently with the community. What's more is that WS lacked a methodology for distributing press releases," explained Roth. To combat this, nlC installed a suite of options to get the Wildlife Services unit of the USDA back up to snuff so to speak. The new solution included a premium graphical design with specific add-ons to address the concerns expressed by WS.

  • Champion Bolt, Inc.

    Portfolio | Featured | Website Design: Premium

    www.championboltinc.com

    Champion Bolt, Inc.

    Champion Bolt is a family-owned business established in 1988. It is a global supplier of fasteners and related hardware to the railroad, automotive, industrial, commercial, and residential sectors. Previously, Champion Bolt had a Website that was purely informational with a lack of focus. "Its previous Website lacked focus and specific calls to action," recalls Owen Roth, project manager, newline Creations. "Calls to action throughout a company's Website are an important component of engaging the site user. More specifically, a call to action is a request for the user to do something," explains Roth. "It could entail clicking on a link, joining the newsletter, or filling out a form. Many site owners make the mistake of believing the site visitor instinctively knows what's expected of them. This simply is not the case," reiterates Owen.

    To combat this, Champion Bolt sought the expertise of newline Creations. Specifically, Champion Bolt wanted to expand its business on a national scale and needed to ensure that its Website reflected the reach of the organization. "Champion had very little experience with Search Engine Optimization (SEO). We explained to them how we could SEO enable its Website to ultimately improve its ranking across search engines such as Google or Yahoo," explains Roth. Additionally, Champion Bolt desired a streamlined way of accepting large files and specifications from its customers through the Website. Previously, the site simply listed contact information (e.g. name, email address, postal address) for the customer to send specifications. It was cumbersome and time intensive to conduct business this way. "We recommended a popular nlC add-on known as large file exchange. With this add-on, Champion Bolt is now capable of accepting large files and specifications," adds Roth.

    Working with a freelance copy writer, newline Creations also provided professional copywriting services to Champion Bolt. "The copywriting aspect of an engaging design is equally important to the SEO component and the calls to action previously discussed. After all, a site user is giving up something (e.g. time, money, freedom) when they purchase a product. The copywriting aspect of nlC's solution offering ensures that the site user is focused on what their gaining, versus what they are giving up," concludes Roth.

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